5 Facts Every Inbound Marketing Should Know

May 29, 2015 by Felipa Villegas

Are you new to inbound marketing? Starting to practice inbound marketing? Know these five facts so you can be a successful inbound marketer. Don’t confuse a tactic for a method and get creative with content!

Inbound Marketing is NOT Content Marketing

Inbound marketing is a methodology, not a tactic like content marketing is. Although content marketing is an essential piece to inbound, you still have other parts that make inbound marketing what it is. You can use targeted content marketing to help attract visitors, converting them into possible leads, and finally closing a sale.

Inbound Marketing Requires Time and Creativity

For inbound marketing to succeed, you have to spend time and some money for content creation to generate leads. The content you create will mostly be blog posts, webinars, eBooks, whitepapers, infographics, and other things. This content will be the main generator for your inbound marketing strategy.

Blogging is a Lead Generator

HubSpot, the champion for inbound marketing, has amazing statistics every year on how companies generate lead. 79% of companies that have a blog report a positive ROI for inbound marketing in 2013. You can’t ignore that statistic. Although it is two years old, it is still true this year. More and more companies are turning to blogs to inform their customers about products, news, and industry trends.

You Must Create Landing Pages

Creating unique landing is a crucial segment of inbound marketing. According to MarketingSherpa, 68% of B2B businesses use landing pages to garner a new sales lead for future conversion. For every new marketing campaign or offers such as whitepapers, ebooks, premium infographics, etc., create a new landing page to capture those who are interested in you business.

Email Marketing Should Still Be Practiced

Although email marketing seems like an old tactic, it’s thought to be the best lead-generating strategy. According to BtoB Magazine, 59% of B2B marketers say email is the most effective channel for generating revenue. If you do already practice email marketing, then don’t forget to make it responsive. Hubspot reported that 80.8% of users report reading email on mobile devices. Don’t miss out on a potential sale just because your email is not responsive.

Do you already follow these inbound marketing rules? Leave your other practices below in the comments.

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digital marketing,content marketing,inbound marketing,tips

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