March 13, 2015 by Gretchen Bice
If you're in the marketing industry, you need to be using the right tools to get the job done. That means you should know where to get them, and have done your homework on how they should be used. Getting them wrong can mean trouble with your...Read more
social media for business
March 11, 2015 by Kristin Yang
How often you should be posting on social media, and what you should be saying when you post, can be a confusing issue to navigate for many businesses. They might be unsure about how to get their message across, or they could be concerned that they'...Read more
March 9, 2015 by Felipa Villegas
On March 2 through 6, 2015, thousands of marketers came together for a single purpose: to increase awareness around inbound marketing — and to have some fun while doing it — as part of Inbound Marketing Week. But this wasn't your average marketing...Read more
March 6, 2015 by Felipa Villegas
This week there many articles, podcast, and websites shared on Twitter by many industry leaders in the marketing field. In this week’s edition of What’s Trending in Marketing According to Twitter , I'll feature five of my favorite articles ranging...Read more
March 5, 2015 by Kristin Yang
It's a dog eat dog world Competition for a fair piece of the Internet market share is fierce. If you're a business owner, you already know that. And you also know that you need to use every tool at your disposal to give you and your company an edge...Read more
March 2, 2015 by Kylon Gustin
*/ Mentioning Drupal to 95% of marketers will result in a blank stare as they try to hide the fact that they have no idea what you are talking about. 50% of marketers whose website is built on Drupal will give you the same blank stare. So,...Read more
February 27, 2015 by Felipa Villegas
This week there were many articles and websites shared on twitter by many industy leaders in the marketing field. Today, I'll feature five of my favorite articles shared and should be read by others. Primer Before seeing the tweet of the website, I...Read more
February 26, 2015 by Felipa Villegas
As March closely approaches, so do many industry related trade shows. A few that come to mind are SXSW Interactive , The Digital Marketing Conference by Adobe , Marketing Analytics Conference , and Intelligent Content Conference , just to name a few...Read more
February 24, 2015 by Felipa Villegas
When the term content marketing first came on the scene a couple of years ago, it was no surprise that business-to-consumer (B2C) powerhouses like Coca-Cola, Whole Foods, and Southwest Airlines became its poster children. After all, they market to...Read more
instagram 101
February 20, 2015 by Gretchen Bice
It’s easy to see Instagram and think that it is “just another social media platform” and something you can ignore—especially from a business perspective. However, Instagram is HOT right now. This platform is a great way to engage with your customer...Read more