December 17, 2014 by Felipa Villegas
Several widely-accepted digital marketing methods can help you avoid an epic email blast fail. Personalizing subject lines and rigorously spell checked content are the email equivalent of serving up bowls of plain vanilla ice cream to recipients:...Read more
writing for the inverted pyramid
December 16, 2014 by Gretchen Bice
The “Inverted Pyramid” writing style has long been associated with journalism, and is widely regarded as one of the most effective ways to grab a reader’s attention. While the exact origin of the Inverted Pyramid style is up for debate, most agree...Read more
December 11, 2014 by Super User
I love reading, educating and entertaining. Becoming a better content writer and marketer requires all three. Here are a few great digital marketing posts I read this week and thought I would pass them along.Read more
December 9, 2014 by Gretchen Bice
Content marketing has become the buzzword du jour: everywhere you turn, it seems like someone's talking about how it's the key to generating leads and converting them to sales. Without a solid guide to what to do, though, it's easy to make content...Read more
mailchimp vs constant contact
December 4, 2014 by Felipa Villegas
MailChimp and Constant Contact are the top two email marketing service companies that most businesses use to leverage their email marketing efforts. This post compares the email marketing features, third party integration options and pricing of...Read more
OE Pro Theme Sneak Peek
November 25, 2014 by Gretchen Bice
When we initially created Open Enterprise, it had only a very basic look and feel. While it was one of the most powerful Drupal platforms available, it was difficult for non-technical users to customize the theme (or general appearance). The theme...Read more
September 15, 2014 by Felipa Villegas
Small businesses have customers just like big businesses do, and need help managing their customers. However, one difference between a small and big business is the budget they have at their disposal. Small business shouldn’t have to struggle when...Read more
September 12, 2014 by Felipa Villegas
You have probably heard before that "content is king" and it's true. What you write is what brings in and attracts your visitors to your website. If you currently have a blog on your website, do you know if it's a great blog or mediocre blog? Here...Read more
branding and style guides
August 25, 2014 by Felipa Villegas
Building and designing a website is more than just getting a website up. It's also about the color scheme, content, and most importantly the branding. As a marketer with an actual background in Advertising, branding is everything especially when...Read more